Ringana with Taylor — Toxin Free Wellness, Rooted in Legacy

Why Ringana

A legacy that began with wanting clean products.

In 1996, Andreas Wilfinger and Ulla Wannemacher looked at the ingredient list on a toothpaste their young son brought home — and were stunned by what they found in a product made for children.

Instead of accepting it, they built the alternative. Ringana became Austria's first fresh cosmetics company, founded on a simple conviction: what goes on your body and in your body should need no apology. No artificial preservatives. No mineral oils. No microplastics. No fillers standing in for function.

Three decades later, the founding family still leads the company — and the standard has never bent.

Every product is developed, produced, and shipped from Ringana's own campus. Small batches, made to order, with plant actives at full potency. It's why their products carry an expiration date like fresh food does — not as a limitation, but as proof that nothing artificial is holding them together.

1996

The toothpaste moment

Two parents in Hartberg, Austria refuse to accept questionable ingredients in everyday products — and found Ringana.

2013

The Frischewerk

Ringana opens its own "fresh factory," bringing development and production fully in-house.

2021

The campus

A new headquarters opens in St. Johann in der Haide — one of Austria's most ambitious sustainable builds, powered by geothermal and solar.

2026

America

Ringana invests $85 million in its first U.S. headquarters, production, and distribution facility in Roanoke, Virginia — so products are made fresh on American soil.

Your chapter

The American story is just beginning — and the community that steps in now gets to help write it together.

Where It's Made

Fresh from the campus — not a third-party factory.

Every Ringana product is developed, produced, and shipped from the company's own campus in St. Johann in der Haide, Austria — one of Europe's most ambitious sustainable builds, powered by geothermal and solar energy.

In 2026, Ringana is investing $85 million in its first U.S. headquarters and production facility in Roanoke, Virginia — so American customers get the same fresh-made standard, closer to home.

I've Tried These

Not hype — products I'm already obsessed with.

I flew to Miami to meet Ringana's team and get product in my hands early. These are the ones that earned a real recommendation — honest notes, not a pitch deck.

FRESH · Cleanse

Gentle enough that my face never feels stripped — strong enough to take makeup off with a washcloth.

FRESH cleanser has that cleaning-milk energy: soft on skin, serious on dirt — you finish clean and comfortable.

FRESH · Hydration

My skin still feels hydrated and soft hours later — not that temporary dewy look that disappears by lunch.

FRESH hydro serum sinks in beautifully. Twelve hours later my skin is still plump and soft instead of begging for another layer.

FRESH · Face Cream

Phenomenal — and so silky I keep catching myself reaching for it again.

FRESH skin perfection is rich without heavy, silky without greasy — with 3% bakuchiol plus ceramides doing real work underneath that finish.

Read all my notes →

The Opportunity

Why now is different.

Ringana has spent thirty years becoming a household name across Europe, then expanded through Mexico, Colombia, and Peru. In 2026, it enters the United States for the very first time — backed by an $85 million American manufacturing and distribution hub in Virginia. Moments like this don't repeat.

$85M

A real American home — not a warehouse strategy.

Ringana is building its first U.S. headquarters, production, and distribution facility in Roanoke, Virginia. This isn't a startup gamble — it's a three-decade family company opening America for the first time.

A market that's ready

Americans are reading labels like never before. Demand for genuinely toxin free, transparent products has never been higher.

Built on real products

A business grounded in products people reorder because they work — a daily wellness routine, not a garage full of inventory.

Founding-era timing

After decades across Europe and Latin America, a U.S. opening like this is rare. The people who show up now get to help shape what the American chapter looks like.

Who's Behind This

Hi, I'm Taylor.

I've spent the last seven years building a clean beauty business from scratch — and helping over a hundred thousand people swap the toxic stuff in their homes for products that actually meet the standard. Ingredient labels are my love language. And what I care about most is a community of people who don't want to figure this out alone.

After seven years and a bunch of recent health issues, I started looking for products that could actually help me — and for that feeling again of telling people I love about something that feels groundbreaking. I found Ringana earlier this year, and I've been watching the calendar for the U.S. launch ever since.

I recently flew to Miami to sit down with corporate staff and Michael — the son of the founders who is still heavily involved — to get every question answered face to face. What stuck with me was how much they know, and how they talk to each other. Family values at a massive scale. You can feel the mission in the room.

These products take "clean" and "toxin free" further than anything I've seen in this industry. Fresh production instead of a shelf full of preservatives. An in-house research team. Plant actives at full strength. A public transparency report you can actually read. This is the bar I've been asking for — and this family has been meeting it for thirty years.

I've already fallen hard for a handful of products, and I'm sharing what I actually think with this community as we count down to launch. If you've trusted my recommendations before, this is the one I've been waiting to make.

Wellness that was never meant to compromise.